SO Southern Company
Permanent stock page ↗Utilities · S&P 500
Next earnings: not announced yet
What 27 analyst firms say about Southern Company: their latest ratings, price targets and how far the stock is from them. How it works
Analyst window: Latest analyst report within last 1 year
Analyst view · last 1Y
24 rated views · 27 analyst/firm records · 27 firms
Radar score
- S&P 500 · Top Picks · 6MBelow the Radar threshold of 808
- S&P 500 · Safest consensus · 6MBelow the Radar threshold of 8034
Recent analyst activity · last 90 days
Our tracked history has 17 reports on SO from 14 analyst firms in the last 90 days (27 firms in the past year).
Comparing each firm's latest target with its previous one: 2 raised their price target, 8 lowered it and 3 have their first observed target in the past year.
No firm's latest available rating differs from its previous one.
Latest observed target change: Goldman lowered its target from $103.00 (set 16 Jul 2026) to $101.00 on 22 Oct 2026.
Last 1 year. Latest opinion per identifiable analyst within the last 1 year. BUY / HOLD / SELL each count one current analyst vote; unnamed firm records are a fallback.
| Firm | Analyst | Latest rating | Report date | Latest target (USD) |
|---|---|---|---|---|
| Argus | Marie Ferguson | Buy | 3 Aug 2026 | 101.00 USD |
| Barclays | Nicholas Campanella | Hold | 16 Oct 2026 | 92.00 USD |
| BMO Capital Markets | James Thalacker | Buy | 21 Oct 2026 | 98.00 USD |
| BTIG | Alex Kania | Hold | 22 Jul 2026 | — |
| Citigroup | Ryan Levine | Buy | 25 Sep 2026 | 104.00 USD |
| DA Davidson | Unnamed analyst | — | 21 Oct 2026 | 98.00 USD |
| Erste Group | Stephan Lingnau | Hold | 25 Jun 2026 | — |
| Evercore ISI | Nicholas Amicucci | Buy | 5 Mar 2026 | Conflicting reports · excluded |
| Goldman Sachs | Carly Davenport | Hold | 22 Oct 2026 | 101.00 USD |
| HSBC | Meike Becker | Buy | 22 Oct 2026 | 99.50 USD |
| Jefferies | Julien Dumoulin-Smith | Hold | 20 Oct 2026 | 95.00 USD |
| JPMorgan | Jeremy Tonet | Hold | 13 Oct 2026 | 94.00 USD |
| KeyBanc Capital Markets | Sophie Karp | Sell | 13 Oct 2026 | 74.00 USD |
| Ladenburg Thalmann | Paul Fremont | Hold | 23 Jul 2026 | 85.50 USD |
| Mizuho | Anthony C Crowdell | ConflictConflicting reports · excluded | 31 Jul 2026 | 106.00 USD |
| Morgan Stanley | Stephen Byrd | Sell | 21 Oct 2026 | 84.00 USD |
| Raymond James | James R Weston | Buy | 31 Jul 2026 | — |
| RBC Capital Markets | Stephen D'Ambrisi | Hold | 3 Aug 2026 | Conflicting reports · excluded |
| Scotiabank | Andrew Weisel | Hold | 30 Sep 2026 | 93.00 USD |
| Seaport Research Partners | Angie Storozynski | Hold | 20 Apr 2026 | — |
| TD Cowen | Shelby Tucker | Buy | 6 Mar 2026 | 112.00 USD |
| Truist | Richard Sunderland | Hold | 15 Oct 2026 | 93.00 USD |
| UBS | Daniel Ford | Hold | 17 Dec 2025 | 94.00 USD |
| Weiss Ratings | Unnamed analyst | — | 27 Oct 2026 | — |
| Wells Fargo | Shahriar Pourreza | Hold | 20 Aug 2026 | 99.00 USD |
| Wolfe Research | Steven Fleishman | Hold | 5 Apr 2026 | — |
| Data feed RESEARCH | Research Team | Hold | 19 Feb 2026 | 95.00 USD |
Partial coverage · checked 6 Nov (6 Nov 2026, 04:02 ET). Some research records could not be refreshed. Cached records retained. Prices stream live during the US session; otherwise stored prices delayed about 15 minutes. A summary of analyst opinion, not investment advice.