BKNG Booking Holdings
Permanent stock page ↗Consumer Discretionary · S&P 500 · Nasdaq 100
Next earnings: not announced yet
What 41 analyst firms say about Booking Holdings: their latest ratings, price targets and how far the stock is from them. How it works
Analyst window: Latest analyst report within last 1 year
Analyst view · last 1Y
39 rated views · 45 analyst/firm records · 41 firms
Radar score
- Nasdaq 100 · Top Picks · 6MBelow the Radar threshold of 8065
- Nasdaq 100 · Safest consensus · 6MBelow the Radar threshold of 8059
Other indices (1)
- S&P 500 · Top Picks · 6MGood · #54 in the index82
- S&P 500 · Safest consensus · 6MBelow the Radar threshold of 8060
Recent analyst activity · last 90 days
Our tracked history has 40 reports on BKNG from 26 analyst firms in the last 90 days (41 firms in the past year).
Comparing each firm's latest target with its previous one: 4 raised their price target, 16 lowered it, 3 left it unchanged and 1 has its first observed target in the past year.
Ratings, latest available report against the previous one: 1 upgrade and 0 downgrades.
Latest observed target change: B. Riley Securities lowered its target from $274.00 (set 5 Aug 2026) to $265.00 on 4 Nov 2026.
Last 1 year. Latest opinion per identifiable analyst within the last 1 year. BUY / HOLD / SELL each count one current analyst vote; unnamed firm records are a fallback.
| Firm | Analyst | Latest rating | Report date | Latest target (USD) |
|---|---|---|---|---|
| Argus | John Staszak | Buy | 10 Aug 2026 | 245.00 USD |
| B Riley Securities | Naved Khan | Buy | 5 Aug 2026 | 274.00 USD |
| Baird | Michael Bellisario | ConflictConflicting reports · excluded | 5 Aug 2026 | Conflicting reports · excluded |
| Bank of America Securities | Unnamed analyst | Buy | 4 Nov 2026 | 219.00 USD |
| Barclays | Ross Sandler | Buy | 29 Apr 2026 | 210.00 USD |
| Barclays | Trevor Young | Buy | 5 Aug 2026 | 210.00 USD |
| Benchmark | Daniel Kurnos | Buy | 5 Aug 2026 | 250.00 USD |
| Bernstein | Richard Clarke | Hold | 22 Sep 2026 | 188.00 USD |
| BMO Capital Markets | Brian Pitz | Buy | 5 Aug 2026 | 250.00 USD |
| BNP Paribas Exane | Nicholas Jones | Buy | 5 Aug 2026 | 255.00 USD |
| BTIG | Jake Fuller | Buy | 22 Oct 2026 | 250.00 USD |
| Cantor Fitzgerald | Deepak Mathivanan | Hold | 12 Oct 2026 | 170.00 USD |
| Citigroup | Ronald Josey | Hold | 24 Sep 2026 | 236.00 USD · 28 Jul 2026 |
| Citizens JMP | Andrew Boone | Hold | 4 Feb 2026 | — |
| Citizens JMP | Matthew Condon | Hold | 4 Feb 2026 | — |
| DA Davidson | Tom White | — | 6 Aug 2026 | 240.00 USD |
| DBS | Amanda Tan | Hold | 27 Apr 2026 | 170.00 USD |
| Deutsche Bank | Benjamin Black | Buy | 5 Aug 2026 | 230.00 USD |
| Erste Group | Hans Engel | Hold | 25 Jun 2026 | — |
| Evercore ISI | Mark Mahaney | Buy | 24 Aug 2026 | 270.00 USD |
| Goldman Sachs | Eric J Sheridan | Hold | 8 Oct 2026 | 180.00 USD |
| Gordon Haskett | Robert Mollins | Buy | 14 Sep 2026 | 224.00 USD |
| HSBC | Meredith P Jensen | Buy | 5 Aug 2026 | 301.00 USD |
| Jefferies | John Colantuoni | Hold | 19 Oct 2026 | 185.00 USD |
| JPMorgan | Doug Anmuth | Buy | 29 Apr 2026 | 208.00 USD |
| KeyBanc Capital Markets | Justin Patterson | Buy | 19 Feb 2026 | 237.40 USD |
| KeyBanc Capital Markets | Sergio Segura | Buy | 5 Aug 2026 | 240.00 USD |
| Melius | Unnamed analyst | — | 20 Oct 2026 | 225.00 USD |
| Mizuho | Lloyd Walmsley | ConflictConflicting reports · excluded | 5 Aug 2026 | 240.00 USD |
| Morgan Stanley | Matthew Cost | Buy | 16 Sep 2026 | 230.00 USD |
| Oppenheimer | Jed Kelly | Buy | 5 Aug 2026 | 240.00 USD |
| Piper Sandler | Thomas Champion | Hold | 5 Aug 2026 | 215.00 USD |
| RBC Capital Markets | Brad Erickson | Buy | 29 Apr 2026 | 220.00 USD |
| Redburn | Alexander Brignall | Buy | 7 Apr 2026 | 260.00 USD |
| Rosenblatt | Scott Devitt | Buy | 1 Sep 2026 | 245.00 USD |
| Susquehanna | Shyam V Patil | Buy | 6 Aug 2026 | 240.00 USD |
| TD Cowen | John R Blackledge | Buy | 14 Sep 2026 | 250.00 USD |
| TD Cowen | Kevin Kopelman | Buy | 14 Sep 2026 | — |
| Tigress Financial | Ivan Feinseth | Buy | 8 Apr 2026 | 260.00 USD |
| Truist | Gregory Miller | Buy | 30 Sep 2026 | 216.00 USD |
| UBS | Stephen Ju | Buy | 5 Aug 2026 | 274.00 USD |
| Wedbush | Ygal Arounian | Buy | 5 Aug 2026 | 247.00 USD |
| Weiss Ratings | Unnamed analyst | — | 30 Oct 2026 | — |
| Wells Fargo | Ken Gawrelski | ConflictConflicting reports · excluded | 7 Oct 2026 | 190.00 USD |
| Data feed RESEARCH | Research Team | Hold | 18 Feb 2026 | 174.00 USD |
Partial coverage · checked 6 Nov (6 Nov 2026, 02:20 ET). Some research records could not be refreshed. Cached records retained. Prices stream live during the US session; otherwise stored prices delayed about 15 minutes. A summary of analyst opinion, not investment advice.