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BKNG Booking Holdings

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Consumer Discretionary · S&P 500 · Nasdaq 100

Next earnings: not announced yet

What 37 analyst firms say about Booking Holdings: their latest ratings, price targets and how far the stock is from them. How it works

160.67 USD−8.06 (−4.77%) today
Price as of 6 Nov 16:00 ET

Analyst window: Latest analyst report within last 6 months

Analyst view · last 6M

+44.1%to the avg target 231.48 USD+70.82 USD
Buy 24 · Hold 8 · Sell 0

32 rated views · 38 analyst/firm records · 37 firms

Latest report4 Nov 2026avg report date 3 Sep
Target rangePrice is below every target

Radar score

  • S&P 500 · Top Picks · 6MGood · #54 in the index82
  • S&P 500 · Safest consensus · 6MBelow the Radar threshold of 8060
Other indices (1)
  • Nasdaq 100 · Top Picks · 6MBelow the Radar threshold of 8065
  • Nasdaq 100 · Safest consensus · 6MBelow the Radar threshold of 8059

Recent analyst activity · last 90 days

Our tracked history has 40 reports on BKNG from 26 analyst firms in the last 90 days (41 firms in the past year).

Comparing each firm's latest target with its previous one: 4 raised their price target, 16 lowered it, 3 left it unchanged and 1 has its first observed target in the past year.

Ratings, latest available report against the previous one: 1 upgrade and 0 downgrades.

Latest observed target change: B. Riley Securities lowered its target from $274.00 (set 5 Aug 2026) to $265.00 on 4 Nov 2026.

Last 6 months. Latest opinion per identifiable analyst within the last 6 months. BUY / HOLD / SELL each count one current analyst vote; unnamed firm records are a fallback.

FirmAnalystLatest ratingReport dateLatest target (USD)
ArgusJohn StaszakBuy10 Aug 2026245.00 USD
B Riley SecuritiesNaved KhanBuy5 Aug 2026274.00 USD
BairdMichael BellisarioConflictConflicting reports · excluded5 Aug 2026Conflicting reports · excluded
Bank of America SecuritiesUnnamed analystBuy4 Nov 2026219.00 USD
BarclaysTrevor YoungBuy5 Aug 2026210.00 USD
BenchmarkDaniel KurnosBuy5 Aug 2026250.00 USD
BernsteinRichard ClarkeHold22 Sep 2026188.00 USD
BMO Capital MarketsBrian PitzBuy5 Aug 2026250.00 USD
BNP Paribas ExaneNicholas JonesBuy5 Aug 2026255.00 USD
BTIGJake FullerBuy22 Oct 2026250.00 USD
Cantor FitzgeraldDeepak MathivananHold12 Oct 2026170.00 USD
CitigroupRonald JoseyHold24 Sep 2026236.00 USD · 28 Jul 2026
Citizens JMPUnnamed analystHold4 Nov 2026—
DA DavidsonTom White—6 Aug 2026240.00 USD
Deutsche BankBenjamin BlackBuy5 Aug 2026230.00 USD
Erste GroupHans EngelHold25 Jun 2026—
Evercore ISIMark MahaneyBuy24 Aug 2026270.00 USD
Goldman SachsEric J SheridanHold8 Oct 2026180.00 USD
Gordon HaskettRobert MollinsBuy14 Sep 2026224.00 USD
HSBCMeredith P JensenBuy5 Aug 2026301.00 USD
JefferiesJohn ColantuoniHold19 Oct 2026185.00 USD
JPMorganUnnamed analystBuy4 Nov 2026205.00 USD
KeyBanc Capital MarketsSergio SeguraBuy5 Aug 2026240.00 USD
MeliusUnnamed analyst—20 Oct 2026225.00 USD
MizuhoLloyd WalmsleyConflictConflicting reports · excluded5 Aug 2026240.00 USD
Morgan StanleyMatthew CostBuy16 Sep 2026230.00 USD
OppenheimerJed KellyBuy5 Aug 2026240.00 USD
Piper SandlerThomas ChampionHold5 Aug 2026215.00 USD
RBC Capital MarketsUnnamed analystBuy4 Nov 2026205.00 USD
RosenblattScott DevittBuy1 Sep 2026245.00 USD
SusquehannaShyam V PatilBuy6 Aug 2026240.00 USD
TD CowenJohn R BlackledgeBuy14 Sep 2026250.00 USD
TD CowenKevin KopelmanBuy14 Sep 2026—
TruistGregory MillerBuy30 Sep 2026216.00 USD
UBSStephen JuBuy5 Aug 2026274.00 USD
WedbushYgal ArounianBuy5 Aug 2026247.00 USD
Weiss RatingsUnnamed analyst—30 Oct 2026—
Wells FargoKen GawrelskiConflictConflicting reports · excluded7 Oct 2026190.00 USD

Partial coverage · checked 6 Nov (6 Nov 2026, 02:20 ET). Some research records could not be refreshed. Cached records retained. Prices stream live during the US session; otherwise stored prices delayed about 15 minutes. A summary of analyst opinion, not investment advice.