HOG HARLEY DAVIDSON
Permanent stock page ↗Consumer Discretionary · Russell 2000
Next earnings: not announced yet
What 18 analyst firms say about HARLEY DAVIDSON: their latest ratings, price targets and how far the stock is from them. How it works
Analyst window: Latest analyst report within last 1 year
Analyst view · last 1Y
17 rated views · 18 analyst/firm records · 18 firms
Radar score
- Russell 2000 · Top Picks · 6MNot scored · Average target is not above the current price
- Russell 2000 · Safest consensus · 6MNot scored · Average target is not above the current price
Recent analyst activity · last 90 days
Our tracked history has 15 reports on HOG from 12 analyst firms in the last 90 days (19 firms in the past year).
Comparing each firm's latest target with its previous one: 5 raised their price target and 4 have their first observed target in the past year.
No firm's latest available rating differs from its previous one.
Latest observed target change: Citigroup raised its target from $31.00 (set 8 Sep 2026) to $37.00 on 30 Oct 2026.
Last 1 year. Latest opinion per identifiable analyst within the last 1 year. BUY / HOLD / SELL each count one current analyst vote; unnamed firm records are a fallback.
| Firm | Analyst | Latest rating | Report date | Latest target (USD) |
|---|---|---|---|---|
| Argus | William V Selesky | Buy | 28 May 2026 | 30.00 USD |
| Baird | Craig R Kennison | Hold | 30 Oct 2026 | 32.00 USD |
| Bank of America Securities | Unnamed analyst | Buy | 30 Oct 2026 | 35.00 USD |
| BMO Capital Markets | Tristan M Thomas-Martin | Buy | 24 Jul 2026 | 30.00 USD |
| Citigroup | James Hardiman | Buy | 30 Oct 2026 | 37.00 USD |
| DA Davidson | Griffin Bryan | Buy | 17 Aug 2026 | 33.00 USD |
| Evercore ISI | Unnamed analyst | Buy | 5 Oct 2026 | 33.00 USD |
| KeyBanc Capital Markets | Noah Zatzkin | Hold | 3 Aug 2026 | — |
| Longbow Research | David S Macgregor | Hold | 16 Oct 2026 | — |
| Loop Capital | Brandon Rolle | Buy | 20 Jul 2026 | 32.00 USD |
| Morgan Stanley | Adam Jonas | Sell | 26 Oct 2026 | 19.00 USD |
| Northcoast Research | John M Healy | Hold | 1 Jun 2026 | — |
| Raymond James | Joseph N Altobello | Hold | 29 Oct 2026 | — |
| UBS | Robin Farley | Hold | 2 Sep 2026 | 28.00 USD |
| Weiss Ratings | Unnamed analyst | — | 23 Oct 2026 | — |
| Wells Fargo | Anthony Bonadio | Sell | 30 Oct 2026 | 25.00 USD |
| Wolfe Research | Gregory R Badishkanian | Buy | 15 Jun 2026 | 30.00 USD |
| Data feed RESEARCH | Research Team | Hold | 27 Apr 2026 | Conflicting reports · excluded |
Partial coverage · checked 6 Nov (6 Nov 2026, 03:03 ET). Some research records could not be refreshed. Cached records retained. Prices stream live during the US session; otherwise stored prices delayed about 15 minutes. A summary of analyst opinion, not investment advice.