BFH BREAD FINANCIAL HOLDINGS
Consumer Discretionary · Russell 2000
Next earnings: Thu 28 Jan 2027 · estimated
What 21 analyst firms say about BREAD FINANCIAL HOLDINGS: their latest ratings, price targets and how far the stock is from them. How it works
Analyst window: Latest analyst report within last 1 year
Analyst view · last 1Y
20 rated views · 22 analyst/firm records · 21 firms
Radar score
- Russell 2000 · Top Picks · 6MBelow the Radar threshold of 8048
- Russell 2000 · Safest consensus · 6MBelow the Radar threshold of 8067
Recent analyst activity · last 90 days
Our tracked history has 13 reports on BFH from 11 analyst firms in the last 90 days (21 firms in the past year).
Comparing each firm's latest target with its previous one: 2 raised their price target, 3 lowered it and 2 have their first observed target in the past year.
Ratings, latest available report against the previous one: 1 upgrade and 0 downgrades.
Latest observed target change: UBS lowered its target from $127.00 (set 3 Aug 2026) to $120.00 on 2 Nov 2026.
Last 1 year. Latest opinion per identifiable analyst within the last 1 year. BUY / HOLD / SELL each count one current analyst vote; unnamed firm records are a fallback.
| Firm | Analyst | Latest rating | Report date | Latest target (USD) |
|---|---|---|---|---|
| Bank of America Securities | Unnamed analyst | Buy | 10 Jun 2026 | 108.00 USD |
| Barclays | Terry Ma | Hold | 23 Oct 2026 | 107.00 USD |
| BTIG | Vincent Caintic | Buy | 30 Jun 2026 | 132.00 USD |
| Citigroup | Unnamed analyst | Hold | 26 Oct 2026 | — |
| Citizens JMP | David M Scharf | Hold | 2 Feb 2026 | — |
| Compass Point | Michael Kiernan | Buy | 27 Feb 2026 | 95.00 USD |
| Evercore ISI | John Pancari | Buy | 6 Jul 2026 | Conflicting reports · excluded |
| Goldman Sachs | Ryan M Nash | Hold | 13 Oct 2026 | 115.00 USD |
| Jefferies | John Hecht | Hold | 24 Apr 2026 | 100.00 USD |
| JPMorgan | Reginald Smith | Sell | 4 Dec 2025 | 72.00 USD |
| Keefe Bruyette & Woods | Sanjay Sakhrani | Buy | 7 Jul 2026 | 129.00 USD |
| Loop Capital | Dominick Gabriele | Buy | 21 May 2026 | Conflicting reports · excluded |
| Morgan Stanley | Jeffrey Adelson | — | 24 Jul 2026 | 107.00 USD |
| RBC Capital Markets | Jon G. Arfstrom | Hold | 24 Jul 2026 | 115.00 USD |
| Seaport Research Partners | William Ryan | Buy | 7 Oct 2026 | Conflicting reports · excluded |
| TD Cowen | Moshe Orenbuch | Hold | 23 Oct 2026 | 113.00 USD |
| UBS | Erika Najarian | Buy | 7 Jul 2026 | Conflicting reports · excluded |
| UBS | Nicholas Holowko | Buy | 3 Aug 2026 | 127.00 USD |
| Weiss Ratings | Unnamed analyst | — | 22 Oct 2026 | — |
| Wells Fargo | Donald Fandetti | Hold | 11 Sep 2026 | 115.00 USD |
| Wolfe Research | Darrin Peller | Buy | 25 Aug 2026 | Conflicting reports · excluded |
| Data feed RESEARCH | Research Team | Hold | 6 Oct 2026 | 103.00 USD |
Partial coverage · checked 6 Nov (6 Nov 2026, 05:53 ET). Some research records could not be refreshed. Cached records retained. Prices stream live during the US session; otherwise stored prices delayed about 15 minutes. A summary of analyst opinion, not investment advice.